![]() According to IBM, although many editors may fear that AI technology could replace them, the users at these events and the Open embraced Cognitive Highlights once they saw its capabilities first-hand. IBM first piloted the Cognitive Highlights platform at The Masters golf tournament in April and then supplied it as part of the content-production system at Wimbledon two months later. The Cognitive Highlights platform identifies important moments in a match by analyzing data, crowd sounds, and player reactions. The system ranks the shots from the seven TV courts at the USTA Billie Jean King National Tennis Center (NTC) and auto-curates the highlights, simplifying video production and ultimately positioning the USTA team to scale and accelerate creation of cognitive-highlight packages. There’s still a great editorial team and video team here that do a wonderful job creating highlights, but this allows them to produce that content at scale.”Ĭognitive Highlights Service Makes US Open Debutĭeveloped at IBM Research with IBM iX, Cognitive Highlights identifies a match’s most important moments by analyzing the statistical tennis data, sounds from the crowd, and the reactions of a player, using both action and facial-expression recognition. “If you asked someone to highlights for every player of every match on the seven courts and then push them out to the mobile and social immediately, it would be a monumental task. “This allows the USTA to produce more highlights at scale,” explains John Kent, program manager, sports and entertainment partnerships, IBM. Throughout the tournament, the USTA has used IBM Watson Media’s Cognitive Highlights solution to rapidly create and share highlight videos of matches across multiple platforms. This year, however, IBM has taken it up a notch, using the Open as its launch platform for IBM Watson Media, a suite of AI-powered solutions on the IBM Cloud that analyze images, video, language, sentiment, and tone. IBM has long been a major tech player for the USTA at the US Open, providing backend technology ranging from the US Open app to the SlamTracker point-by-point analysis tool.
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